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What's the heck is Experiential Marketing?

What's the heck is Experiential Marketing?

I have written extensively about Customer Experience management and Product Marketing rooted in Customer Experience Intelligence for...

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Economics of Demo Marketing

Economics of Demo Marketing

Recent Posts

Customer Experience is the Fuel for Word of Mouth Marketing

How Innovative Tech Will Lead Retail Surge

Retail Marketing Strategy Ideas in a Tough Economy

How to Reduce Retail Labor Costs Without Downsizing

Insights from Holiday Consumer Survey

How In-Store Demo Experiences Generate Word-of-Mouth Marketing

What Is a Perfect Location for a Store Demo?

Whole Foods Acquisition is a Wakeup Call to Independent Grocers

Demos Add Value in Aisles

4 Pitfalls of Holiday Season Food Demo Marketing

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