Demos Add Value in Aisles
No matter what size store you have, if you are not carrying out some sort of demo program, you are not only doing your customers a disservic
4 Pitfalls of Holiday Season Food Demo Marketing
The atmosphere in the store is festive. Jingles are playing as shoppers navigate their carts through the crowded aisles. I am standing...
What's the heck is Experiential Marketing?
I have written extensively about Customer Experience management and Product Marketing rooted in Customer Experience Intelligence for...
Economics of Demo Marketing
If you sell products, that can be experienced by shoppers before they buy it, the in-store demo is the most effective method to promote...
