Demos Add Value in Aisles
No matter what size store you have, if you are not carrying out some sort of demo program, you are not only doing your customers a disservic
4 Pitfalls of Holiday Season Food Demo Marketing
The atmosphere in the store is festive. Jingles are playing as shoppers navigate their carts through the crowded aisles. I am standing...
Anatomy of Effective Demo Program
How successful is your demo program? - Some people may think it is a trick question. Let me assure you it is not. Unfortunately some...
What's the heck is Experiential Marketing?
I have written extensively about Customer Experience management and Product Marketing rooted in Customer Experience Intelligence for...
